It was bound to happen, but had not yet. Today after hitting the front page of a local political blog, we were inundated with contact form messages telling us that we were invading their privacy. (We got three at once which is up 10000%). One of the people chose to opt-out as well, which gave us time to revisit this oft neglected part of our software (having never received an opt out before, it was a bit dusty).
The author’s blog post compliments us on our easy-to-use interface for which we thank our community focus group members. He seems to take issue with the fact that a city council member’s house is not shown. All the data is pre-screened (before it arrives at our office) for public office holders, police officers and other likely targets of harassment.
On to the privacy concerns expressed in his post and in the reader comments. The Florida Sunshine Law is what allows us access to this data. GRU, being a municipal utility, exposes its data in an effort toward transparency and efficiency, in compliance with this statute. We feel that this data allows consumers to make informed decisions about how much electricity they are using, by allowing them to easily compare their own consumption with others they do or do not know. The data and graphs are intended to enlighten us about our own consumption patterns and those of our society around us.
Because energy consumption is a single indicator of such a complex, dynamic system, it is very difficult to measure your own progress. E.g. “Did I use more because it was hotter or because I got that new hot water heater?” or “My bill was lower this July than last; was it something I did, or did everyone use less electricity?” The only real way to find answers is in relation to how much everybody used. Or, even better, how much homes similar to mine used in the same situation.
That’s our goal: allow consumers to make decisions about how much we are using. No shame or ridicule involved. Besides your neighbor with the red house on the map might have a home business or a medical concern that requires the expense.










